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2021 Blogging Best Practices For Your Business Website

Blogging is a good way to make money online. Also, blogging is a great SEO tool for your business. See our previous post on why you should blog on your business website.

Writing a blog post is easy, but there are points you need to put into consideration so that your blog does not end up in search engines trash bag due to low quality content and errors. So let’s dive right in.

1 Niche/ Type of business

When writing a blog, you have to chose a niche. A niche is simply a topic and this can be an area or field such as entertainment, business, technology, etc. You shouldn’t be writing just about anything, remember, it’s your business blog. So having that in mind, you need to chose a niche that is relevant to your type of business.

For example, if you have a website for your restaurant business, then your blog should be a food blog where you blog about your food types as well as different foods, and share recipes. You can also blog about restaurant industry and economy posts and trends in the world of restaurants. Also, if you are a graphic designer, then your niche is graphics, design and even animations.

2 SEO– Search Engine Optimization.

Optimizing your blog posts for humans will improve their ranking on search engines. When you write, remember you are writing for humans and not robots. Also, there are SEO best practices you can use inorder to achieve this goal. This include title and meta description, social meta, keywords density, word count, etc. There are many SEO plugins you can use on your WordPress site such as SEO Press, Yoast SEO, Rank Math SEO. These plugins come with easy optimization steps you can take to optimise your blog posts for ranking on search engines.

3 Backlinks/ Link Building.

Be sure you are adding links from top quality websites as this is great for SEO. Also, internal links from your own previous posts help in ranking as well. But don’t overdo it so that you don’t fall short of backlink best practices. Also, avoid linking to low quality sites.

4 Featured Images.

Pictures and images are an important part of your blog posts. They give the reader an insight to what you are writing about. Also, the images in your blog is also a source of web traffic. A quick search for web design pictures or say travel pictures pops up with links of the webpages where those pictures are. Even in-between search results, you also see pictures with titles of the blog posts they are from.

Also, when you search for something on Google, in the search results, you see a picture next to the link of that website.

That is called featured image which helps in SEO of your blog posts. Featured images can be different from the pictures you used directly in your post, or can be the same. Be sure to avoid copyright images. There are websites where you can download free images for your blog or website such as Unsplash, Freepik, IMGbin, etc. You can also add image attribute to the pictures with a a simple “image source: Stanoz Designs” or “all pictures downloaded from Wikipedia”.

5 Plagiarism.

Plagiarism is simply copying someone’s work, article or post, pasting it on your site and publishing it as your own. This is a bad practice even in the literary world. The original owners when they find out you plagiarised their work can sue you for copyright infringements and theft. Thus you end up incurring unnecessary and avoidable court cases. Also, search engines frown at plagiarised content and will definitely kill your post and this greatly affects your website’s existence online. If you must copy content, don’t fail to attribute the source by adding a simple (copied from abc website, text gotten from def.com).

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